Content Packages

Built for hotels who want to own their audience, not rent it from a platform.

Direct Booking Foundations

Before we film anything, we make sure a booking is actually possible to win.
Most hotels lose direct bookings before a guest ever sees a video - a Google listing that shows the OTA price and not yours, a booking page that's slower than Expedia's, no reason for a guest to choose direct over a platform they already trust. We check and fix the things that turn attention into a booking: your Google Business Profile, your booking engine's friction points, and whether there's a real incentive to book with you instead of through a platform.

Best for: any property, before or alongside a content package. This is the layer that makes the film work.

person holding black smartphone
person holding black smartphone
Duration: half-day audit + implementation

Hero Film

One film that captures what it actually feels like to be there.
For a property that's never had film worthy of it - or whose current footage doesn't match the experience in person. I spend time on-site finding the details that make your place yours: the light at a certain hour, the ritual of breakfast, the texture of the rooms. The result is one cinematic hero film for your website, your socials and your direct-booking channels.

Best for: a launch, a refurbishment, or finally replacing footage that undersells you - most effective once your direct-booking foundations (Google listing, booking page, price incentive) are in place.

man standing in bathroom with bathtub next to body of water
man standing in bathroom with bathtub next to body of water
Shoot duration: 1 - 2 days

Content Runway

One visit - months of content.

Most places don't need someone on-site every month - they need enough great content to stay visible for the next half-year. I come to your property for a short, focused shoot, then deliver a full library: a hero film plus a run of short-form edits - reels, vertical cuts, seasonal moments - enough to post consistently for up to six months. Everything after the shoot is delivered and refined remotely.

Best for a property that wants a serious content runway from a single visit.

a large swimming pool surrounded by palm trees
a large swimming pool surrounded by palm trees
Shoot duration: 4-5 days
Growth Partner
white bed linen with brown wooden bed frame
white bed linen with brown wooden bed frame
Two visits a year. A property I know on film. Content that never runs dry.

The ongoing version of the content engine, and the closest thing I offer to a retainer. I visit twice a year to shoot - timed to when your property looks its best - and between visits I deliver and schedule the content remotely, so your place stays present all year without you ever chasing me for the next thing.

Every three months we review what's working and adjust the plan. You get a strategy that gets smarter over time - without the overhead of constant check-ins.

Best for places that want a year-round presence and a growth partner who truly understands their brand.

Shoot duration: 2–3 days per visit
*The first visit is a full 4–5 day founding shoot to establish your hero film and content engine.
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Contact Email

charles@beyondthenormstudios.com

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